Attend

Attend SMPS Heartland Regional Conference

September 30 - October 2, 2026

Hilton Netherland Plaza
Cincinnati, OH

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HRC CONFERENCE REGISTRATION

A full conference registration unlocks dynamic education sessions, meaningful networking, and forward-thinking insights designed to help you reimagine what’s possible, reinvent your strategies, and revive your impact within your firm and the industry.

Conference registration includes:

  • Wednesday night welcome reception
  • Breakfast on Thursday & Friday
  • Thursday Pinnacle Awards luncheon
  • Thursday night special event
  • All keynotes

 Early Bird Registration

March 16 at 10:00am EDT – June 16 at 8:00am EDT

$500 Member Rate
$600 Guest Rate

Standard Registration

June 16 at 10:00am EDT – September 16 at 5:00pm EDT

$550 Member Rate
$650 Guest Rate

Save $50 per ticket when you register as a team!

Firms registering five or more attendees for the conference are eligible to receive a $50 discount on full conference registrations. This is a great opportunity to bring your team together, align your stategies, and maximize your firm's conference experience.

Discount applies to full conference registrations only and must be processed under a single firm registration. Please email [email protected] to request a one-time discount code.

PRE-CONFERENCE WORKSHOPS

Enhance your conference experience with one of our in-depth, pre-conference workshops. These optional, half-day sessions are designed to provide practical tools, fresh perspectives, and peer-to-peer learning you can immediately apply in your role. Wednesday’s Marketing Workshop and Business Development Workshop are available through separate event registration and are ideal for professionals looking to deepen their expertise and maximize the value of the Heartland Regional Conference.

Business Development Workshop: What is Marketing & Business Development

Wednesday, September 30 | 1:00pm - 5:00pm

Presented by Scott Butcher, FSMPS, CPSM & Barbie Stiles, FSMPS, CPSM
This interactive workshop explores how AEC firms can strengthen business development by equipping technical professionals with the skills, tools, and confidence needed to support growth. Aimed at marketers, business developers, and firm leaders, it covers how successful firms approach BD, clarifies the distinction between marketing and business development, and highlights the tools, processes, and relationship-building skills essential to winning work. The session also addresses emerging industry trends and offers practical strategies for implementing effective seller-doer training programs, leaving participants with actionable ideas to enhance performance and foster a stronger culture of growth.
Marketing Workshop: Pixels, Prompts, & Possibilities - AI, CRM, & Design in AEC

Wednesday, September 30 | 1:00pm - 5:00pm

Presented by Courtney Kearney, CPSM & Julie Shaffer, FSMPS, CPSM
This workshop explores how AI is reshaping marketing and design in the AEC industry while reinforcing the importance of human creativity, judgment, and relationships. Through sessions on CRM and design, participants will learn how to leverage AI to improve efficiency and effectiveness in client relationship management, while also addressing common production challenges in InDesign using advanced features and automation. Designed for professionals across roles and experience levels, the workshop provides practical strategies to help teams adapt, work more efficiently, and maintain a strong, consistent brand in an increasingly AI-driven environment.

SPECIAL EVENTS

Our Wednesday and Thursday evening special events are included with full conference registration. Not able to attend the full conference? Individual tickets are available for those who want to join us for the evening events only.

WELCOME RECEPTION

Wednesday, September 30 | 5:30pm - 7:30pm

Start the conference by connecting at our Wednesday Night Welcome Reception, featuring cocktails, light bites, and great conversation. It’s the ideal setting to reconnect with colleagues or meet the Heartland Regional Conference network for the first time.

Conference Celebration

Thursday, October 1 | 6:30pm - 7:30pm

Unwind after a full day of great content at our Thursday Night Conference Celebration, hosted in the stunning art deco Hall of Mirrors. Enjoy heavy hors d’oeuvres, bar, and meaningful connections as we celebrate together.

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