Wednesday, September 30, 2026
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12:00pm - 05:30pm
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Sponsors / Vendor Exhibits
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12:00pm - 05:30pm
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Registration
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01:00pm - 05:00pm
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MARKETING WORKSHOP*
Pixels, Prompts, & Possibilities - AI, CRM, & Design in AEC
Courtney Kearney, CPSM & Julie Schaffer, FSMPS, CPSM
CEU: 4 hours
*requires separate registration ticket
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BUSINESS DEVELOPMENT WORKSHOP*
What is Marketing & Business Development?
Scott Butcher, FSMPS, CPSM & Barbie Stiles, FSMPS, CPSM
CEU: 4 hours
*requires separate registration ticket
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02:00pm - 05:00pm
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PRE-CONFERENCE ROUNDTABLE
Emerging Trends
Presented by the SMPS Foundation
CEU: 3 hours
FREE with conference registration (non-conference attendee tickets available for purchase)
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05:30pm - 07:00pm
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Welcome Reception at Elm Street Plaza
FREE with conference registration (non-conference attendee tickets available for purchase)
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07:00pm+
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Dine Arounds (price varies per restaurant) - sign ups coming soon!
Explore the vibrant food scene of Cincinnati with fellow conference participants, savoring delicious cuisine and engaging in meaningful conversations. Don't miss out on this opportunity to network while enjoying fantastic food!
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Thursday, October 1, 2026
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07:00am - 09:00pm
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Sponsors/Vendor Exhibits
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07:00am - 11:30am
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Registration
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07:00am - 08:00am
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Breakfast with the Sponsors & Exhibitors
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08:00am - 08:15am
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Welcome & Opening Remarks
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08:15am - 09:00am
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Opening Keynote: TBA
CEU: .75 hours
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09:00am - 09:15am
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Break
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MARKETING
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BUSINESS DEVELOPMENT
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LEADERSHIP
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09:15am - 10:15am
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Fix the Workflow First: Preparing AEC Marketing for AI Success
Rachelle Ray
CEU: 1 hour
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Shift Your Mindset!
Allen Witt, PE
CEU: 1 hour
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Fix the Workflow First: Preparing AEC Marketing for AI Success
Barbara Stiles, FSMPS, CPSM
CEU: 1 hour
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10:15am - 10:30am
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Break
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10:30am - 11:30am
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4 Ways to Reimagine Proposal Content for Marketing Differentiation
Dawn Wagenaar & Christine Nelson
CEU: 1 hour
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Beyond Pretty Collateral: Turning AEC Content into Search Advantage
Amanda D. Roehl & Amy Hollon
CEU: 1 hour
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Wildcard Personalities: How Overdone Strengths Can Derail a Pursuit Team
Wendy Simmons
CEU: 1 hour
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11:30am - 11:45am
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Break
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11:45am - 01:00pm
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Pinnacle Awards Luncheon
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01:00pm - 01:30pm
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Break
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01:30pm - 02:30pm
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The Art of Storylistening: Translating Technical Talk into Clear Content
Samantha Enslen
CEU: 1 hour
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Will AI Replace or Reimagine CRM?
Courtney Kearney, FSMPS, CPSM
CEU: 1 hour
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Leader In Progress: Radical Positivity + Authentic Conversations
Megan Young, CPSM
CEU: 1 hour
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02:30pm - 02:45pm
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Break
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02:45pm - 03:45pm
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Does Your Firm Show Up or Stand Out? Reimagining Differentiation
Susan Quinn
CEU: 1 hour
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Reimagine Legacy: A Living Roadmap to Reinvent Local Market Presence
Mary McConnell
CEU: 1 hour
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TBD
TBD
CEU: 1 hour
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03:45pm - 04:00pm
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Break
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04:00pm - 05:00pm
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B2H (Business to Human) Marketing in the Age of Robots
Ida Cheinman
CEU: 1 hour
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From Software to Culture: A Practical CRM Adoption Roadmap
Catie Wheeler & Kelsey Ashburn
CEU: 1 hour
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TBD
TBD
CEU: 1 hour
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05:00pm - 06:00pm
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Mix & Mingle hosted by Open Asset
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06:30pm - 09:00pm
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Conference Celebration (heavy hors d'oeuvres & tasty beverages provided!)
FREE with conference registration (non-conference attendee tickets available for purchase)
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Friday, October 2, 2026
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08:30am - 12:00pm
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Sponsors/Vendor Exhibits
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08:30am - 09:30am
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Breakfast with the Sponsors & Exhibitors
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MARKETING
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BUSINESS DEVELOPMENT
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LEADERSHIP
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09:30am - 10:30am
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Beyond the Elevator Speech: Buidling a Value Proposition That Revives Your Brand + Value
Carla Hill, EDAC & Megan Young, CPSM
CEU: 1 hour
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Capture Planning Without the Overhead: Right-Sizing Client & Sector Growth Strategies for Real-World AEC Teams
Katie Stern
CEU: 1 hour
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Develop Proposal Leaders Who Want to Stay
Rachel Headings, CPSM
CEU: 1 hour
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10:30am - 10:45am
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Break
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10:45am - 11:45am
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Writing for Robots (& Humans): How Authority, Sentiment, & Relevance Wins
Jerry Gennaria & Corey Morris
CEU: 1 hour
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Nailing The Shortlist Presentation
J.D. Clockdale
CEU: 1 hour
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TBD
TBD
CEU: 1 hour
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11:45am - 12:00pm
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Closing Remarks & HRC 2028
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