Schedule
We're excited to see you at the SMPS Heartland Regional Conference! To help you make the most of your conference experience, we'll be providing access to the conference within the SMPS mobile app, where you'll be able to build your personal agenda, connect with attendees, and access important event information. Conference attendees can expect to receive an email with instructions for accessing the app and conference content in early September. We encourage you to use the app to personalize your schedule and stay up to date throughout the conference.
Dine Around Signups are NOW LIVE!
After the Welcome Reception on Wednesday, September 30, you are invited to continue the evening with a Dine Around—an opportunity to explore Cincinnati’s culinary scene while connecting with a small group of peers.
Note: Dine Arounds are for conference attendees only. Dining is at your own expense.
Wednesday, September 30, 2026 |
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12:00pm - 05:30pm |
Sponsors / Vendor Exhibits |
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12:00pm - 05:30pm |
Registration |
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01:00pm - 05:00pm |
MARKETING WORKSHOP*Pixels, Prompts, & Possibilities - AI, CRM, & Design in AEC Courtney Kearney, CPSM & Julie Shaffer, FSMPS, CPSM
CEU: 4 hours
*requires separate registration ticket |
BUSINESS DEVELOPMENT WORKSHOP*Strengthen Your Firm’s Business Development: How Marketing & BD Work Together Barbara Stiles, FSMPS, CPSM
CEU: 4 hours
*requires separate registration ticket |
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02:00pm - 05:00pm |
PRE-CONFERENCE ROUNDTABLEEmerging Trends Presented by the SMPS Foundation CEU: 3 hours
FREE with conference registration (non-conference attendee tickets available for purchase) |
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05:30pm - 07:00pm |
Welcome Reception at Elm Street Plaza FREE with conference registration (non-conference attendee tickets available for purchase)
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07:00pm+ |
Dine Arounds (price varies per restaurant) - sign up here
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Thursday, October 1, 2026 |
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07:00am - 06:30pm |
Sponsors/Vendor Exhibits |
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07:00am - 11:30am |
Registration |
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07:00am - 08:00am |
Breakfast with the Sponsors & Exhibitors |
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08:00am - 08:15am |
Welcome & Opening Remarks |
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08:15am - 09:00am |
Opening Keynote: Bet On Yourself - The Inner Architecture of Reinvention Deni Tato | Corporate Consciousness CEU: .75 hours
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09:00am - 09:15am |
Break |
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MARKETING |
BUSINESS DEVELOPMENT |
LEADERSHIP |
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09:15am - 10:15am |
Fix the Workflow First: Preparing AEC Marketing for AI Success Rachelle Ray
CEU: 1 hour
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Shift Your Mindset! Allen Witt, PE
CEU: 1 hour
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Reviving Your Firm's Institutional Knowledge for the Next Generation Barbara Stiles, FSMPS, CPSM
CEU: 1 hour
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10:15am - 10:30am |
Break |
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10:30am - 11:30am |
4 Ways to Reimagine Proposal Content for Marketing Differentiation Dawn Wagenaar & Christine Nelson
CEU: 1 hour
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Beyond Pretty Collateral: Turning AEC Content into Search Advantage Amanda D. Roehl & Amy Hollon
CEU: 1 hour
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Wildcard Personalities: How Overdone Strengths Can Derail a Pursuit Team Wendy Simmons
CEU: 1 hour
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11:30am - 11:45am |
Break |
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11:45am - 01:00pm |
Pinnacle Awards Luncheon
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01:00pm - 01:30pm |
Break |
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01:30pm - 02:30pm |
The Art of Storylistening: Translating Technical Talk into Clear Content Samantha Enslen
CEU: 1 hour
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Will AI Replace or Reimagine CRM? Courtney Kearney, FSMPS, CPSM
CEU: 1 hour
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Leader In Progress: Radical Positivity + Authentic Conversations Megan Young, CPSM
CEU: 1 hour
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02:30pm - 02:45pm |
Break |
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02:45pm - 03:45pm |
Does Your Firm Show Up or Stand Out? Reimagining Differentiation Susan Quinn
CEU: 1 hour
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Reimagine Legacy: A Living Roadmap to Reinvent Local Market Presence Mary McConnell
CEU: 1 hour
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From Activity to Business Impact: Expanding Your Influence Cynthia ReMine, FSMPS, CPSM
CEU: 1 hour
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03:45pm - 04:00pm |
Break |
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04:00pm - 05:00pm |
B2H (Business to Human) Marketing in the Age of Robots Ida Cheinman
CEU: 1 hour
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From Software to Culture: A Practical CRM Adoption Roadmap Catie Wheeler & Kelsey Ashburn
CEU: 1 hour
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From Doer to Strategic Leader: Elevating AEC Marketers into the Leadership Conversation Megan Scott, FSMPS, CPSM & Janet Lively McCauley, CPSM & Melissa Lutz, FSMPS, CPSM
CEU: 1 hour
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05:00pm - 06:00pm |
Mix & Mingle hosted by OpenAsset |
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06:30pm - 09:00pm |
The Queen City Speakeasy (heavy hors d'oeuvres & tasty beverages provided!) FREE with conference registration (non-conference attendee tickets available for purchase)
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Friday, October 2, 2026 |
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08:30am - 12:00pm |
Sponsors/Vendor Exhibits |
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08:30am - 09:30am |
Breakfast with the Sponsors & Exhibitors |
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MARKETING |
BUSINESS DEVELOPMENT |
LEADERSHIP |
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09:30am - 10:30am |
Beyond the Elevator Speech: Building a Value Proposition That Revives Your Brand + Value Carla Hill, EDAC & Megan Young, CPSM
CEU: 1 hour
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Capture Planning Without the Overhead: Right-Sizing Client & Sector Growth Strategies for Real-World AEC Teams Katie Stern
CEU: 1 hour
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Develop Proposal Leaders Who Want to Stay Rachel Headings, CPSM
CEU: 1 hour
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10:30am - 10:45am |
Break |
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10:45am - 11:45am |
Writing for Robots (& Humans): How Authority, Sentiment, & Relevance Wins Jerry Gennaria & Corey Morris
CEU: 1 hour
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Nailing The Shortlist Presentation J.D. Clockadale
CEU: 1 hour
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Brand as a Strategic Business Driver: X-Factors for a Competitive Advantage Rebecca Lavezzary
& Ida Cheinman & Megan Cooper
CEU: 1 hour
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11:45am - 12:00pm |
Closing Remarks & HRC 2028
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